Neel Das PhD

PhD, Louisiana State University; MBA, Indian Institute of Social Welfare & Business Management, Calcutta, India; M.Com, University of Calcutta, India; B.Com, St. Xavier's College, Calcutta, India. Professor Das is interested in the investigation of consumers' emotional and psychological states of mind (in a consumer decision making context) subsequent to post-purchase disconfirmation. Furthermore, he focuses on certain personality related variables and their effects on the experience of post-purchase emotions. His work has been published in such journals as Journal of Advertising and International Journal of Electronic Retailing and Marketing. He has also presented his research at national conferences conducted by the American Marketing Association, Society for Marketing Advances, and Fordham University Behavioral Pricing Center. He is the recipient of a grant from Networks Financial Institute, an Indiana State University College of Business initiative funded through the generosity of Lily Endowment Inc. His doctoral dissertation was judged as one of three finalists at the 2003 Society for Marketing Advances Doctoral Dissertation Proposal Competition. He was also a Society for Marketing Advances Doctoral Consortium Fellow in 2001. Currently he is a member of the Editorial Review Board of the Journal of Marketing Theory and Practice and has been an ad hoc reviewer for Journal of Business Research and International Journal of Electronic Retailing and Marketing.

There are 11 included publications by Neel Das PhD:

TitleDateViewsBrief Description
The Differential Effects Of Celebrity And Expert Endorsements On Consumer Risk Perceptions 2006 1888 This paper examines the differential effects of celebrity and expert endorsements on consumer risk perceptions via three studies. Using source model theories, it is hypothesized that for high technology-oriented products there will be stronger effect...
Exploring The Use Of E-CRM Elements And Effective Website Design As Tools For Reducing Consumer Post-Purchase Cognitive Dissonance 2009 1017 The focus of this paper is to discuss potential ways for businesses to help reduce consumers levels of post- purchase cognitive dissonance through implementation of e-CRM elements and effective website design. Using an experimental design it was show...
How Product–Cause Fit And Donation Quantifier Interact In Cause-Related Marketing (CRM) Settings: Evidence Of The Cue Congruency Effect 2016 1531 We are the first to examine the joint impact of product–cause fit and donation quantifier in the cause-related marketing (CRM) domain. We show that these two CRM cues interact in a unique manner, reflecting the cue congruency effect. Specifically, co...
Improving The Impact Of Cause-Related Donation Exchanges Through Message Framing: A Conceptual Perspective 2009 1059 A conceptual framework is presented in support of a cause-related exchange model. Of interest is the possible effect of message framing on the likelihood of participating in a cause-related donation exchange. Framing the cause related marketing messa...
The Influence Of Affective Trust On Brand Extension Quality Perceptions And Purchase Intentions 2014 484 Although trust has been implied in previous brand extension research, few researchers have directly incorporated trust in their investigations. Given the scant attention devoted to the affective component of trust, this study provides an insight into...
The Interactive Effects Of Decision-Making And Expertise On The Experience Of Regret 2012 1105 This empirical research introduces and validates the need for assessing regret from both the decision-making process and the product concurrently, subsequent to an unfavorable decision outcome during post-purchase assessment. Prior regret research in...
Price Surcharge And The Effects Of Construal Level 2010 548 The growth of ecommerce has increased the importance of providing efficient pricing information in online offerings. We examine consumers’ inherent construal level to understand effectiveness of partitioned versus combined online pricing strategies. ...
A Sound Idea: A Theory-Based Synthesis And Explanatum Supporting The Use Of Music In Marketing Strategy 2014 401 A review and synthesis of research literature regarding the role and influence of music on advertising effectiveness and in-store shopper moods and behavior is presented. A conceptual model is presented, with strong theoretical support found in class...
Thinking About Fit And Donation Format In Cause Marketing: The Effects Of Need For Cognition 2014 1168 A cause-related marketing exchange model, investigating product–cause fit, donation format, and the moderating effects of need for cognition (on fit and format) on consumer purchase intentions, is tested. The results suggest that individuals who have...
Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews 2016 261 This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) ...
"Woulda, Coulda, Shoulda": A Conceptual Examination Of The Sources Of Postpurchase Regret 2010 1322 Regret is a key negative emotion consumers attempt to avoid while making decisions. Marketing researchers agree that, in addition to assessments of satisfaction, regret better explains postchoice valuation. Extant regret research in marketing literat...