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A comparison of implicit versus explicit measures in evaluating outcomes after a pregnancy prevention activity

WCU Author/Contributor (non-WCU co-authors, if there are any, appear on document)
Amanda Lynn Okon (Creator)
Institution
Western Carolina University (WCU )
Web Site: http://www.wcu.edu/404.asp
Advisor
Winford Gordon

Abstract: The United States boasts one of the highest teen pregnancy rates in developed countries and in order to alleviate this trend, organizations have created teen pregnancy prevention programs. While many believe this educational effort will help adolescents avoid pregnancy, the trend simply has not changed. This may be due to some outcome measures suggesting that the programs are working even though they fail to change adolescents’ attitudes related to sexuality and pregnancy. These programs may rely too heavily on self-report measures of attitude. There were three hypotheses: 1. The two activities would have different effects on the explicit measure of attitude. 2. The two activities would not have different effects on the implicit measure of attitude. 3. The changes in the implicit measure of attitude would not be correlated with the changes in the explicit measure of attitude. 76 first-year students were split into a control and experimental group and participated in two different activities, one activity was a teen pregnancy prevention activity from an accredited North Carolina program. Attitudes were measured before and after the activities both implicitly and explicitly using the Affect Misattribution Procedure (AMP) and a survey derived from an accredited North Carolina program. After running separate two-way mixed between-within analysis of variance for both the survey scores and the AMP scores, as well as Spearman Rho correlations for pre to post change in AMP scores and survey scores for both activity groups, it was concluded that all three hypotheses were supported.

Additional Information

Publication
Thesis
Language: English
Date: 2010
Subjects
Teenage pregnancy -- Prevention
Sex instruction for teenagers