| Title | Date | Views | Brief Description |
|---|
| Determining the relationship between destination brand image and its components with intention to visit |
2009 |
24685 |
Tourism, considered one of the fastest growing industries, is characterized as
having a high level of competitiveness. In attempts to attract tourists, destinations have
relatively recently begun taking strides to engage in and improve their destin... |
| Ephilanthropy: the impact of the internet & online communities in achieving social change |
2009 |
3766 |
While marketing in the nonprofit sector is a growing topic in today’s literature,
research surrounding its effect on social change is still under development. More exploration
to uncover the position of the Internet in the nonprofit marketing field... |
| The impact of in-game advertising on players' attitudes and purchasing behavior towards video games |
2009 |
16654 |
Advertising within video games is rapidly growing as a potential marketing communication
tool for businesses. This paper is intended to analyze the impact on video game player’s attitudes
towards different forms of ingame
advertising within video ... |