An Exploratory Study of the Functional Forms of Export Market Identification Variables
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Nir B. Kshetri, Professor (Creator)
- Nicholas C. Williamson, Associate Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Exploratory research demonstrates that the import market potential, import market competitiveness, and "barriers-to-imports" variables can be successfully integrated into a shift-share framework for identifying export markets. The authors present managerial implications for global competitive strategy in exporting.
An Exploratory Study of the Functional Forms of Export Market Identification Variables
PDF (Portable Document Format)
358 KB
Created on 6/10/2011
Views: 3235
Additional Information
- Publication
- Journal of International Marketing, 14(1), 71-97.
- Language: English
- Date: 2006
- Keywords
- Imports, Exports, International markets, Global business, Competitive advantage, Strategy