Exploring the Touristic Image of Jordan
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Sevil Sonmez, Professor and Department Head (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Destination image has received significant attention in recent Western travel literature. However, developing and lesser-developed countries have less research attention devoted to them despite the fact image is a key factor in determining travel decisions. This study explored current visitor images of a Middle Eastern country, Jordan. On-site interviews with tourists indicated a fairly positive image of Jordan, with improvements possible in service related areas. Marketing and research implications are suggested.
Exploring the Touristic Image of Jordan
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Created on 1/1/1999
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Additional Information
- Publication
- Tourism Management, 20(4):539-542
- Language: English
- Date: 1999
- Keywords
- Image, Destination decisions, Middle East