Fact of Fiction: Sifting Through the Falsehoods of the 2012 Presidential Campaigns

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Hillary Akers (Creator)
The University of North Carolina at Pembroke (UNCP )
Web Site: http://www.uncp.edu/academics/library

Abstract: Fact or Fiction: Sifting Through the Falsehoods of the 2012 Presidential Campaigns, is a content analysis of 20 advertisements from the official campaigns of President Obama and Governor Romney during the 2012 presidential election. The advertisements were analyzed based on three criteria: focus, style and claims. The focus and styles of each advertisement were compared. The campaigns had similar focuses including taxes, jobs, welfare, and success. There were also several contrasting focuses including: Planned Parenthood, PBS funding, college funding, energy plans, voting, and President Obama's record. There were also similarities in the style of campaigns including: disapproval, uplifting, comparison, testimonial and sarcasm. The claims made by each campaign were checked on FactCheck.org, a nonpartisan nonprofit website. Compared to FactCheck.org, the claims made by the political campaigns were all classified as misleading or partially true.

Additional Information

Honors Project
Language: English
Date: 2012
2012 Presidential Campaigns, Advertisements, President Obama, Governor Romney, Campaigns, Planned Parenthood, PBS funding, College Funding, Campaign Styles,

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