Trends in Public Relations and the Implications for the Instructional Program at Pembroke State University

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Emilie Ellen Hill (Creator)
The University of North Carolina at Pembroke (UNCP )
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Abstract: Public relations plays a key role in everyday life. Looking around at everyday activities brings about the realization that the use of public relations is as hard to define as religion or education. Everyone agrees that both religion and education are important, yet no two people will define them in exactly the same way. The Encyclopedia Britannica defines public relations as both a way of looking at an organization's performance and a program of activities: "Public relations is a policies and activities designed to convey information about, and improve the public's attitude toward an individual, corporation, government agency, or other organization. Major responsibilities of public relations departments or agencies include issuing news releases; arranging press conferences; answering correspondence from the public; planning participation in community affairs; preparing films, pamphlets, employee magazines, reports to stockholders, and form letters; planning advertising programs; planning and publicizing exhibitions and tours; and undertaking research surveys to measure public opinion." (Encyclopedia Britannica. p. 285)

Additional Information

Language: English
Date: 1990
Public Relations, General Public, Clients, Major Trends, Technology,

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