Effect of Culture and Traditions on Consumer Behavior in Kuwait

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Victor Bahhouth Ph.D., Associate Director of BIS studies and Professor of Finance (Creator)
Dr. Christopher Ziemnowicz, Magellan Exchange Liaison and Professor (Creator)
The University of North Carolina at Pembroke (UNCP )
Web Site: http://www.uncp.edu/academics/library

Abstract: Globalization is one of the most contemporary challenges that are facing businesses. With the Internet and information technology, markets around the globe are moving closer, which necessitate the need of knowing these markets. Businesses need to understand the effect of culture in shaping consumer habits. This study explores the effect of culture and traditions on the consumer behavior in Kuwait – a member of (CCASG) countries. It studies consumer market segments existing among Kuwaitis consumers by using life-style patterns and ethnocentrism.

Additional Information

International Journal of Business, Marketing, and Decision Sciences 5.2 (Fall 2012)
Language: English
Date: 2012
Culture, Buying Decisions, Life-style Patterns, Ethnocentricity, Ethnocentrism, Consumer Behavior, Global Markets, Competition

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