Dr Mark Milewicz

  • Dean of Esther G. Maynor Honors College and Professor of Political Science
  • Political Science and Public Administration , UNCP
  • mark.milewicz@uncp.edu
  • 910-521-6630
  • 1 University Dr.
  • Pembroke NC 28372

There are 1 included publications by Dr Mark Milewicz :

TitleDateViewsBrief Description
Branding of Candidates and Parties: U.S. News Media and the Legitimization of New Polical Term 2014 7250 Political marketing research indicates that brands and branding are a robust aspect of politics. However, little is known of the broader cultural appreciation of political branding. Through a content analysis of major U.S. newspapers over a 40-year p...