Grant Merritt

  • Honors College, Mass Communication, UNCP

There are 1 included publications by Grant Merritt :

TitleDateViewsBrief Description
The Effects of Humor and Non-humor Techniques in Television Commercials 2011 5243 Measuring the effects of humorous and non-humorous techniques on recall of commercials and persuasion to purchase car insurance commercials when placed in humorous and non-humorous television programming are the main objectives of this study. Also, t...