Grant Merritt
- Honors College, Mass Communication, UNCP
There are 1 included publications by Grant Merritt :
| Title | Date | Views | Brief Description |
|---|
| The Effects of Humor and Non-humor Techniques in Television Commercials |
2011 |
5427 |
Measuring the effects of humorous and non-humorous techniques on recall of commercials and persuasion to purchase car insurance commercials when placed in humorous and non-humorous television programming are the main objectives of this study. Also, t... |