ALL
ASU
ECSU
ECU
FSU
NCCU
UNCA
UNCC
UNCG
UNCP
UNCW
WCU
ALL
ASU
ECSU
ECU
FSU
NCCU
UNCA
UNCC
UNCG
UNCP
UNCW
WCU
Browse All
Titles
Author By Last Name
Keywords
Departments
Theses & Dissertations
Titles
Author By Last Name
Advisor By Last Name
Keywords
Type
Degrees By Discipline
Submissions
Faculty Submissions
Student Submissions
Grant Merritt
Honors College, Mass Communication,
UNCP
There are 1 included publications by Grant Merritt :
Title
Date
Views
Brief Description
The Effects of Humor and Non-humor Techniques in Television Commercials
2011
5487
Measuring the effects of humorous and non-humorous techniques on recall of commercials and persuasion to purchase car insurance commercials when placed in humorous and non-humorous television programming are the main objectives of this study. Also, t...
