Dr. Lydia Gan
There are 3 included publications by Dr. Lydia Gan :
|An Increase in Per Unit Cost: The Response from a Sales Maximizer and a Profit Maximizer
||This paper investigates the decision making of firms with two different objectives – profit maximization and sales maximization, and compares their responses when encountering a higher per unit production cost or if per unit tax is imposed. The discu...
|Monopoly Innovation and Welfare Effects
||In this paper we study the welfare effect of a monopoly innovation. Unlike many partial equilibrium models carried out in previous studies, general equilibrium models are constructed and analyzed in greater detail. We discover that technical innovati...
|A Study of Pricing Evolution in the Online Toy Market
||We examine the pricing trends in the online toy markets based on a unique set of panel data collected across three years’ span. The analysis was made through panel data regression models with error components and serial correlation, allowing comparis...