Dr Suzanne Altobello

There are 1 included publications by Dr Suzanne Altobello :

TitleDateViewsBrief Description
The role of disclosure of social shopping rewards in social buzz 2016 623 Purpose – Social shopping relies on word-of-mouth, with marketers turning to social shopping rewards (SSRs) to generate social buzz. According to US regulatory bodies, these types of rewards, if considered endorsements, must be disclosed. Yet, little...