Dr Howard G. Ling

  • Associate Professor
  • Marketing and International Business, UNCP
  • howard.ling@uncp.edu
  • 910-522-5712
  • Business Administration, Room 124
  • Pembroke NC 28372-1510

There are 1 included publications by Dr Howard G. Ling :

TitleDateViewsBrief Description
An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants 2011 1583 This study examines innovation lead time, the construct believed to be the key determinant of launch order strategic value. Anecdotal evidence has suggested that innovation lead times are continuing to decrease as the result of new product developmen...