“The Answer to Laundry in Outer Space”: The Rise and Fall of the Paper Dress in 1960s American Fashion

UNCA Author/Contributor (non-UNCA co-authors, if there are any, appear on document)
Virginia Knight, Student (Creator)
University of North Carolina Asheville (UNCA )
Web Site: http://library.unca.edu/
Daniel Pierce

Abstract: In 1966, a marketing campaign by the American Scott Paper Company allowed customers to obtain a dress made of a cellulose material called “Dura-Weave” for the cost of a coupon from Scott's paper towels, plus shipping. In doing so they created a market for paper clothing that was directly related to the then rise of consumer and disposability culture. Although by 1969 the paper dress was out of style and out of mind, it remains iconic for its ability to be in style with current fashion while simultaneously capturing the essence of American culture in the 1960s. This thesis examines the significance of the paper dress from multiple perspectives and describes how, in turn, the paper dress influenced different areas of 1960s culture.

Additional Information

Language: English
Date: 2015
paper dress, fashion, 1960s culture

Email this document to