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Inciting Sociological Thought by Studying the Deadhead Community: Engaging Publics in Dialogue

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Rebecca G. Adams, Professor (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: We need to pay more attention to the process of being sociologists and less attention to rates of productivity. To support this statement, I present a case study of the processes in which I have been involved while studying Deadheads, fans of the former rock band, the Grateful Dead. To avoid negative sanctioning, I proceeded slowly with this research and therefore had time to engage students, the media, and Deadheads in sociological dialogue. As a result, my teaching, ability to communicate sociological ideas, opportunities to incite sociological thought, and data were enhanced. To fulfill the promise of sociology "to revolutionize how people think" (Johnson 1997), we need to engage publics in dialogue and to establish routine rewards for doing so.

Additional Information

Publication
Social Forces 771 1998 1-25
Language: English
Date: 1998
Keywords
Deadheads, Grateful Dead, Sociological thought, Public dialogue