Masked first name priming increases effort-related cardiovascular reactivity.
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Paul Silvia, Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Recent research on motivational intensity has shown that explicit manipulations of self-focused attention (e.g., mirrors and video cameras) increase effort-related cardiovascular responses during active coping. An experiment examined whether masked first name priming, an implicit manipulation of self-focused attention, had similar effects. Participants (n = 52 young adults) performed a self-paced cognitive task, in which they were told to get as many trials correct as possible within 5 min. During the task, the participant's first name was primed for 0%, 33%, 67%, or 100% of the trials. First name priming, regardless of its frequency, significantly increased cardiovascular reactivity, particularly systolic blood pressure (SBP) reactivity. Furthermore, the priming manipulation interacted with individual differences in trait self-focus: trait self-focus predicted higher SBP reactivity in the 0% condition, but first name priming eliminated the effects of individual differences. Implications for self-awareness research and for the emerging interest in priming effects on effort are considered.
Masked first name priming increases effort-related cardiovascular reactivity.
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Created on 5/16/2013
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Additional Information
- Publication
- Language: English
- Date: 2011
- Keywords
- effort, cardiovascular activity, self-focused attention, implicit priming, motivational intensity, active coping, psychology, psychophysiology