Socialization agents influencing Anglo and Hispanic American generation Y females' apparel consumption
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Katherine Marie Halstead (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Barbara Dyer
Abstract: "This study investigates the socialization agents influencing apparel consumption for both Anglo and Hispanic American Generation Y females. Researching previous literature, there appeared to be a gap in the literature for consumer socialization influencing Generation Y. With Generation Y quickly becoming an important cohort group for marketers, it was important to determine which socialization agents influence this group more. Preliminary research was done through in-depth interviews, along with a review of the extant literature, to determine the top socialization agents influencing Generation Y. A quantitative survey was then conducted to test the influence of peers and parents on both Anglo and Hispanic American Generation Y females. It was found that there was no significant difference in the levels of socialization agents' influence between Anglo and Hispanic American Generation Y females relative to their apparel consumption. It was also found that there was no significant difference between the levels of influence on apparel consumption exerted by peers and parents."--Abstract from author supplied metadata.
Socialization agents influencing Anglo and Hispanic American generation Y females' apparel consumption
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Created on 5/1/2006
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Additional Information
- Publication
- Thesis
- Language: English
- Date: 2006
- Keywords
- socialization agents, influence, apparel consumption, Anglo, Hispanic American, Generation Y, females
- Subjects
- Clothing and dress--Social aspects--Cross-cultural studies
- Consumers' preferences--United States--Cross-cultural studies
- Hispanic American women--Clothing
- Generation Y