Catering to customers or cultivating communicators? Divergent educational roles of communication centers

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Erin Ellis, Assistant Director (Creator)
Roy Schwartzman, Professor (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: To remain sustainable in an atmosphere of shrinking budgets and curricular retrenchment, oral communication instruction via communication centers on college and university campuses must satisfy several constituencies. How can communication centers meet stakeholder interests driven by different paradigms of higher education? This study examines how student clients (n = 29) and peer consultants/tutors (n = 11) characterize their educational experiences at communication centers in responses to open-ended surveys. Thematic analysis using grounded theory reveals two divergent perceptual frameworks: a transactional paradigm geared to pleasing consumers and a transformational paradigm oriented to persona development and self-sufficiency. Reconciliation of these potentially conflicting perspectives may enable communication centers to meld effective instruction with efficient service.

Additional Information

Publication
International Journal of Humanities and Social Science, 1(17)
Language: English
Date: 2011
Keywords
speaking center, communication center, consumerism, student as consumer, transformative learning, communication education, speech communication, pedagogy