Evaluating a Fear Appeal Message to Reduce Alcohol Use among “Greeks”

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Carolyn L. Blue, Professor (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: Objective: To evaluate the impact of a fear appeal message on college students’ drinking behavior using the extended parallel process model. Method: A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. Results: Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message. Conclusions: Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.

Additional Information

Publication
American Journal of Health Behavior 2001; 25(5): 481-491
Language: English
Date: 2001
Keywords
Alcohol abuse, Prevention, Intervention, College students, Greek students, Fraternities, Sororities