Evaluating a Fear Appeal Message to Reduce Alcohol Use among “Greeks”
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Carolyn L. Blue, Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Objective: To evaluate the impact
of a fear appeal message on
college students’ drinking behavior
using the extended parallel
process model. Method: A survey
was administered to a random
sample of undergraduates (n=224)
in 38 national fraternal organizations.
Results: Both perceived
efficacy and perceived threat were
significantly correlated with
drinking behavior. There was a
significant difference both in
drinking behavior and attendance
at alcohol-free events between
those who heard and those who
did not hear the message. Conclusions:
Theoretically based fear
appeal messages may be a useful
way to promote responsible drinking
among college students.
Evaluating a Fear Appeal Message to Reduce Alcohol Use among “Greeks”
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Created on 2/10/2011
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Additional Information
- Publication
- American Journal of Health Behavior 2001; 25(5): 481-491
- Language: English
- Date: 2001
- Keywords
- Alcohol abuse, Prevention, Intervention, College students, Greek students, Fraternities, Sororities