Back to the future: how future choices impact current satisfaction
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Samuel Ashby Turner (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- John J. Seta
Abstract: Experiment 1 tested whether the number of solutions to a proposed policy that did or did not have a direct impact on participants would influence their current satisfaction. Diverse relative to limited future choices enhanced current satisfaction when they had relevance for participants; there was, however, only a tendency for the number of future choices to influence current satisfaction when the choices did not have relevance for participants. Experiment 2 further explored the influence of choice on satisfaction, tested potential underlying processes, and the influence of individual differences. Results showed that (1) people did not show a preference for diverse over limited relevant choices when the policy had a direct effect on them (relevant condition); (2) when the policy did not have a direct effect (nonrelevant condition), people did not show a preference for diverse over limited options; and (3) participants simulated a future alternative world when considering future choices.
Back to the future: how future choices impact current satisfaction
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Created on 12/1/2010
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Additional Information
- Publication
- Dissertation
- Language: English
- Date: 2010
- Keywords
- Choice, Consumer choice, Contrast and assimilation, Future, Mental imagery, Satisfaction
- Subjects
- Decision making.
- Choice (Psychology).
- Jugdment.