Media Marketing Campaign for Non-Profit: The Connecting Space
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Maggie Collins (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Jenni Simon
Abstract: In this Independent study, I examined the process and impact of persuasion through various mediums, online and interpersonally. We interact with persuasion everywhere we go, unconsciously or systematically. For persuasion to be effective, it must be utilized in specific forms depending on the intended audience and desired outcome. Specifically, social media has become an increasingly popular choice of persuasion and one that I worked a considerable amount on. Combined with personal experience with a Greensboro local non-profit, The Connecting Space, and thorough research, this study demonstrates persuasion's powerful and varying impact.
Media Marketing Campaign for Non-Profit: The Connecting Space
PDF (Portable Document Format)
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Created on 4/30/2024
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Additional Information
- Publication
- Honors Project
- Language: English
- Date: 2024
- Keywords
- Media, Public Relations, Persuasion, Agenda Setting Theory, Framing Theory, Narration, Storytelling, Fishers Narrative Paradigm