History of Sexism in Advertising in 1950’s

ECSU Author/Contributor (non-ECSU co-authors, if there are any, appear on document)
Jhatiana McMurrin, student (Creator)
Institution
Elizabeth City State University (ECSU )
Web Site: https://www.ecsu.edu/academics/library/index.html

Abstract: Advertisements are considered influential forms of public media for consumers. During the 1950s, sexist advertisements had an impact on the American family. Whether promoting a household brand and/or car, women were stereotyped as inferior to men. Throughout this paper, the history of sexism in advertising will be explained with a few examples of sexist ads from the 1950s. Topics discussed will shed light on ads that promoted women in an appropriate manner. There will be an abstract explanation of an artist who had recreated 1950s sexist ads. Following will be thoughts on the future of sexist advertising as the conclusion.

Additional Information

Publication
Language: English
Date: 2021

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