Negative Political Advertisements In The 1984 Helms/Hunt Senate Race: Did They Work?

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
James Judd Bason (Creator)
Institution
Appalachian State University (ASU )
Web Site: https://library.appstate.edu/
Advisor
Dan German

Abstract: The present study attempts to study the relationship between paid political advertisements and voting behavior in the 1984 U.S. Senate race in North Carolina between Jesse Helms and James B. Hunt.

Additional Information

Publication
Thesis
Bason, J. (1985). Negative Political Advertisements In The 1984 Helms/Hunt Senate Race: Did They Work? Unpublished Master’s Thesis. Appalachian State University, Boone, NC.
Language: English
Date: 1985
Keywords
political science, Jesse Helms, racist, negative political attacks, political advertisements, North Carolina

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