The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)
Christopher P. Furner (Creator)
Trang P. Tran (Creator)
Institution
East Carolina University (ECU )
Web Site: http://www.ecu.edu/lib/

Additional Information

Publication
Other
Language: English
Date: 2023
Subjects
Brand Co-Creation;Brand Loyalty;Branded Apps

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TitleLocation & LinkType of Relationship
The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Appshttp://hdl.handle.net/10342/12083The described resource references, cites, or otherwise points to the related resource.