Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)
Helene de Burgh-Woodman (Creator)
Zhan Zhang Furner (Creator)
Soo Jung Kim (Creator)
Robert Zinko (Creator)
Institution
East Carolina University (ECU )
Web Site: http://www.ecu.edu/lib/

Additional Information

Publication
Other
Language: English
Date: 2023
Subjects
Consumer Behavior;E-Commerce;Purchase Intention

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TitleLocation & LinkType of Relationship
Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Productshttp://hdl.handle.net/10342/10721The described resource references, cites, or otherwise points to the related resource.