Responding to Negative Electronic Word of Mouth to Improve Purchase Intention

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)

Christopher P. Furner (Creator)

Shalanda Gaines (Creator)

Mi Dya Kim (Creator)

Matthew Negri (Creator)

Elsy Orellana (Creator)

Angela Patrick (Creator)

Shelby Torres (Creator)

Carmen Villarreal (Creator)

Robert Zinko (Creator)

Institution

East Carolina University (ECU )

Web Site: http://www.ecu.edu/lib/

Additional Information

Publication

Other

Language: English

Date: 2023

Subjects

electronic word of mouth;online reviews;company responses

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