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Exploring the Touristic Image of Jordan

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Sevil Sonmez, Professor and Department Head (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: Destination image has received significant attention in recent Western travel literature. However, developing and lesser-developed countries have less research attention devoted to them despite the fact image is a key factor in determining travel decisions. This study explored current visitor images of a Middle Eastern country, Jordan. On-site interviews with tourists indicated a fairly positive image of Jordan, with improvements possible in service related areas. Marketing and research implications are suggested.

Additional Information

Publication
Tourism Management, 20(4):539-542
Language: English
Date: 1999
Keywords
Image, Destination decisions, Middle East