The Journey into an Unfamiliar and Uncomfortable Territory: Exploring the Role and Approaches of Race in PR Education

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Omari L. Dyson, Academic Professional Assistant Professional (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: Race has been, and continues to be, one of those topics that is timely, current, and highly relevant in contemporary society; however, discussion and problematizing of race in public relations (PR) scholarship has been mostly absent (Edwards, Citation2010; Pompper, Citation2005). This study continues to address this void by exploring how some faculty perceive the role of race in PR, as well as how they approach race in their curriculum. This article, using a mixed-method design of the e-mail interview method (Hunt & McHale, Citation2007) and an autoethnographic analysis (Ellis & Bochner, Citation2000) of the first author's PR experiences, demonstrates the challenges that some faculty members face, as well as the opportunities that they have undertaken to integrate race into the PR curriculum in meaningful ways.

Additional Information

Publication
Journal of Public Relations Research, 23(4),
Language: English
Date: 2011
Keywords
public relations, race in public relations, higher education

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