The Use Of The Semantic Differential For Measuring Attitude Towards Speech Communication

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Court C. Walters (Creator)
Institution
Appalachian State University (ASU )
Web Site: https://library.appstate.edu/
Advisor
Edward C. Hutchinson

Abstract: This research project attempted to establish the reliability and validity of a semantic differential type scaling technique for measuring attitude towards speech communication (talking and listening) in first and second grade students. Reliability was measured through internal consistency correlations. Validity was estimated by correlating the children's scores on the semantic differential scale with the classroom teachers' assessment of the children's attitude.

Additional Information

Publication
Thesis
Walters, C. (1979). The Use Of The Semantic Differential For Measuring Attitude Towards Speech Communication. Unpublished Master’s Thesis. Appalachian State University, Boone, NC.
Language: English
Date: 1979
Keywords
speech, communication, speech communication, speech pathology, audiology, first grade, second grade, education, attitude(s)

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