An Exploration of Choice Criteria Used in the Selection of a First Academic Position Among New Doctorates in Marketing
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- James S. Boles, Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: The process used by a new marketing Ph.D. in selecting the first academic post is an area of great interest given the current academic job market. The present study was designed to identify the criteria which new Ph.D.s use in selecting their first academic position. Among the results of the study was the identification of three distinct orientations—"lifestyle," "career- and work-related," and "location"—which influence the selection process.
An Exploration of Choice Criteria Used in the Selection of a First Academic Position Among New Doctorates in Marketing
PDF (Portable Document Format)
350 KB
Created on 1/4/2022
Views: 559
Additional Information
- Publication
- Journal of Marketing Education 11, no. 1, Spring (1989), 14-21
- Language: English
- Date: 1989
- Keywords
- marketing faculty, higher education, business schools, faculty recruitment