Does lateral attention affect health behavior?: investigating hemispheric influences in framed health messages.

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Michael McCormick (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Advisor
John Seta

Abstract: The current study was designed to test whether the systematic/contextual perspective would successfully account for lateralized responses to framed health messages. Accordingly, gain or loss framed messages promoting sunscreen use were presented to participants’ left or right hemisphere via a dichotic listening task. After listening to the message, participants rated how likely they were to use sunscreen. A 2 X 2 ANOVA conducted on these likelihood ratings revealed a significant interaction between Hemisphere and the Message Frame, such that loss versus gain framed messages were rated significantly higher in the right hemisphere but there was virtually no difference when the same messages were presented to the left hemisphere. These results were consistent with the systematic/contextual perspective and recent work on ostensibly distinct framing manipulations.

Additional Information

Publication
Thesis
Language: English
Date: 2010
Keywords
Health messages, Psychology, Neurology, Hemispheric influences
Subjects
Cerebral hemispheres.
Health education $x Psychological aspects.
Learning $x Physiological aspects.