Putting the puzzle together: apparel professionals' perspectives on creativity
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Elena Karpova, Putman & Hayes Distinguished Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: The purpose of this study was to understand the role of creativity within the apparel industry by exploring experiences and perspectives of industry professionals. This research investigated: (1) how the industry insiders understood creativity and (2) how they utilised it in their careers. In-depth, structured interviews were used to collect the data. A total of 28 professionals in diverse positions employed in various apparel-related organisations participated in the study. A phenomenological interpretation of the data resulted in three topical areas that allowed mapping the creativity phenomenon to facilitate a deeper understanding of its nature, manifestation and outcomes. The mapping process resulted in a creativity framework that may be used for developing creative thinking skills and opens up new research venues.
Putting the puzzle together: apparel professionals' perspectives on creativity
PDF (Portable Document Format)
250 KB
Created on 9/16/2021
Views: 681
Additional Information
- Publication
- International Journal of Fashion Design, Technology, and Education, 4(2), 103-113.
- Language: English
- Date: 2011
- Keywords
- creativity, apparel industry, interview