Organizational Competence and Firm-Specific Tobin’s q: The Moderating Role of Corporate Reputation

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Moses Acquaah, Professor and Department Head (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Corporate reputation activities have been shown to be a predictor of and a response to strategic organizational activities and outcomes. However, relatively little is known about the moderating role of corporate reputation in the relationship between organizational competencies and firm performance. Using a dynamic panel data model, this study examines how organizational competencies - employee value-added and technological competence - influence firm-specific Tobin’s q, and how corporate reputation activities moderate this relationship. The results indicate that organizational competencies enhance firm-specific Tobin’s q and that corporate reputation activities play a synergistic role, reinforcing the relationship between organizational competencies and firm performance. These findings contribute to both the resource-based view of the firm and corporate reputation literature by complementing and extending earlier research on the role of corporate reputation activities on firm-specific performance.

Additional Information

Strategic Organization, 1(4): 383-411
Language: English
Date: 2003
corporate reputation, employee value-added, firm-specific Tobin’s q, resource-based view, technological competence

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