Upstream Or Downstream: Determinants Of Consumer Willingness To Recommend An HMO

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
David Williams, Professor of Healthcare Management (Creator)
Appalachian State University (ASU )
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Abstract: Understanding the attributes that explain an HMO members' willingness to recommend a health plan is considered by many to be critical in a competitive managed care market. The study reported in this article examines the relationship between provider panel composition on overall willingness to recommend a health plan. Our results indicate that a strong association exists between an HMO member's available choice of primary care physician and recommendation of their primary care physician with overall HMO members' recommendation of the health plan. Interestingly, a member's recommendations of hospitals and specialists did not influence HMO member's willingness to recommend a health plan.

Additional Information

Williams, David R.; O'Connor, Stephen J.; Shewchuk, Richard M. (2003). Upstream or Downstream: Determinants of Consumer Willingness to Recommend an HMO, Journal of Ambulatory Care Management. 26(2):175-180, April-June 2003. Publisher version of record available at: Determinants_of_Consumer.9.aspx
Language: English
Date: 2003
health plan, HMO, health, Healthcare, hospitals, patient, primary care physician

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