Approaches To Organizing Public Relations Functions In Healthcare

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
David Williams, Professor of Healthcare Management (Creator)
Appalachian State University (ASU )
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Abstract: This article provides health care audiences with a framework for understanding different perspectives of the role and functions of public relations in healthcare organizations and the resultant alternatives for organizing and enacting public relations functions. Using an example of a current issue receiving much attention in US healthcare (improving rates of organ donation), the article provides examples of how these different perspectives influence public relations goals and objectives, definitions of ‘public’, activities undertaken, who undertakes them and where they fit into the organizational hierarchy.

Additional Information

Bonnie Guy PhD, David R. Williams PhD, Alicia Aldridge PhD & Susan D. Roggenkamp PhD (2007). Approaches to Organizing Public Relations Functions in Healthcare, Health Marketing Quarterly, 24:3-4, 1-18, DOI: 10.1080/07359680802118969. Publisher version of record available at:
Language: English
Date: 2008
Healthcare public relations, functional public relations, co-creational public relations, organizing public relations, strategic communication organ, donation organ, procurement organizations

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