Export Odyssey: Taking Local Firms Global
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Suleyman Bahadir, Assistant Professor (Creator)
- Steve Cramer, Business Librarian (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: For the past three decades, companies in Greensboro, North Carolina, that want to export products overseas have had a valuable resource to turn to—students at the University of North Carolina’s Bryan School of Business and Economics. In Export Odyssey, our international marketing course for upper-level undergraduate students, Bryan School students work with local companies to develop plans to export goods to foreign buyers.
Export Odyssey: Taking Local Firms Global
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Created on 5/20/2021
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Additional Information
- Publication
- BizEd (AACSB International), 17(4), 60-61
- Language: English
- Date: 2018
- Keywords
- business education, exports, academic librarians