Weak Branding and the Rise of Furniture-Direct Stores

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Andrew C. Brod, Director, Center for Business & Economic Research (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: In August Broyhill opened its first company-owned retail store in Blowing Rock, N.C. The store is the third Broyhill Home Collections outlet, following two independently owned stores in Arizona. The company expects to have 10 dedicated stores in place by the end of this year, and 40 by mid-2007.

Additional Information

Publication
Brod, Andrew (2004). Weak Branding and the Rise of Furniture-Direct Stores. NHFA’s Home Furnishings Retailer, October 2004
Language: English
Date: 2004
Keywords
Brand identity, Retailer, Manufacturer, Furniture direct, Market share