Consumer purchasing behavior and buying practices for men's lightweight underwear

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Emily Wagoner Watson (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Advisor
Eunice M. Deemer

Abstract: The purpose of this study was to determine (1) the purchasing behaviors and buying practices of men's lightweight underwear consumers and (2) the relationships that exist between demographic variables and selected purchasing behavior and buying practice variables. An observation form and interview schedule were developed for the collection of data. The study was conducted during June, 1974, in the budget departments of two department stores in Atlanta, Georgia. The research population consisted of eighty-one purchasers for whom both an observation of purchasing behaviors and interview on buying practices were completed. The most outstanding behaviors observed during the purchasing decision were as follows: (1) the primary source of information for the majority of customers was on the front of the product package, (2) greater uncertainty existed in the purchase of men's lower underwear garments than upper garments, (3) alternative or additional sources of product information were derived through interpersonal communication, and (4) deliberation time to make a purchase decision was very short.

Additional Information

Publication
Thesis
Language: English
Date: 1975

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