Application of scaling techniques to data on value orientations

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Ann C. Maney (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Miriam Johnson

Abstract: As a basis for the understanding of attitude scaling, we ought to understand what attitudes are. Just as methods of scaling have developed through years of research, so the meanings of "attitudes" have developed. Commonly put forth definitions of attitudes have included the beliefs that an attitude is a predisposition to act in a certain manner towards something and that an attitude may be inferred from the individual's previous behavior.1 It is generally agreed that "opinion" should refer only to verbal behavior, while the term "attitude" may be applied to the verbal or to the non-verbal. Most attitude research is at a verbal level, however, and correlation between the verbal and the non-verbal overt behavior is unknown. Thus a scale does not directly measure opinion and attitude, but requires an expression of judgment on the acceptability of a series of verbal propositions.

Additional Information

Honors Project
Language: English
Date: 1953

Email this document to