Selected clothing characteristics and educator credibility

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Anna Duggins Roberts (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Billie G. Oakland

Abstract: The purpose of this research study was to investigate the effect of selected clothing characteristics of an educator on perceptions of credibility formed by students in a first impression situation. One hundred eighty college students, 90 males and 90 females, comprised the sample. Interactions were examined between sex of the educator, attire of the educator, color of garment, and visual design of fabric. A 2 x 2 x 3 x 3 experimental design was used with two levels of sex of the educator (male/female), two levels of attire of the educator (professional/casual), three levels of color of garment (dark/pastel/ bright), and three levels of visual design of fabric (stripe/solid/print or plaid). Color prints representative of each possible treatment condition were rated by college students on source credibility dimensions of safety (trustworthiness) of the educator, qualification (expertness) of the educator, and dynamism of the educator.

Additional Information

Language: English
Date: 1990
Clothing and dress $x Psychological aspects
Clothing and dress $x Social aspects
College students $x Attitudes

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