A morphology of quick response strategies for the apparel industry

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Doris H. Kincade (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Barbara N. Clawson

Abstract: The purpose of this study was to obtain demographic information about apparel manufacturers and to correlate this information with their Quick Response operational procedures. A stratified random sample was drawn from the North Carolina apparel manufacturers. The sample which was stratified by size by number of employees and target consumer type. Members of the sample were sent a mailed questionnaire resulting in a 47.5% adjusted return rate. Principle Components Factor Analysis with Varimax Rotation extracted five factors from the list of Quick Response operational procedures. Analysis of variance was performed to determine the influence of four demographic characteristics on the apparel manufacturer's use of the five Quick Response factors. The five factors were further analyzed with coefficients of correlation to determine the direction and strength of their relationship with the amount of perceived change in the augmented product.

Additional Information

Language: English
Date: 1988
Clothing trade $z North Carolina

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