The effect of sex, ethnic group and the endorsement of masculine/feminine personality traits on the perception, use and ownership of selected sportswear apparel

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Linda Annette Snyder (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Billie G. Oakland

Abstract: The purpose of this research study was to assess the nonverbal conm1unication of the masculinity/femininity of selected sportswear items to ownership, use, and endorsement of expressive and instrumental personality traits. A total of 240 subjects enrolled in psychology courses at East Carolina University, North Carolina Agricultural and Technical University, and the University of North Carolina at Greensboro participated in the study during the fall semester, 1983. The Personal Attributes Questionnaire (PAQ) was used to assess an individual's endorsement of expressive and instrumental traits. The score from the PAQ classified subjects into one of four groups: sex-typed masculine, sex-typed feminine, androgynous, and undifferentiated. Perception, use and ownership of apparel items were derived from administration of the Andro Clo Instrument, Results from principal axis factor analysis indicated that six factors (Form, Preference, Use, lmage, Appearance, and Occasion) are derived to describe sportswear apparel items. Most variables loading on these six factors loaded exclusively on a specific factor for one sex, ethnic or PAQ group. Comparisons of factor analyses for the apparel categories indicated the importance of an Occasion Factor for androgynous apparel items, an Image Factor for masculine apparel items and a combined Preference/Image Factor for feminine apparel items.

Additional Information

Language: English
Date: 1984
Sport clothes
Sex (Psychology)

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