A study of school district level public relations programs in North Carolina

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Caryl Blair Burns (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Joseph E. Bryson

Abstract: The purpose of this study was to determine the extent of the public relations programs implemented in the 142 public school units in North Carolina. Data and information for the study were gathered through a four-page questionnaire distributed through the State Department of Public Instruction to a 11 public information officers in the various school units. Based on an analysis of the data generated from the questionnaire, the following findings were reported: (1) 135 of the 142 public relations practitioners in the school districts meet the educational standard of at least a bachelor's degree. This standard was established by the National School Public Relations Association. (2) Emphasis in the district level programs is on external publics. The five most frequently reported program areas being implemented by the school districts, include news releases, special brochures, a school calendar, photography, and programs for community groups. (3) The role of the State Department of Public Instruction, as defined by the school systems, is to provide a constant flow of information to the schools and to provide workshops and staff development.

Additional Information

Language: English
Date: 1985
Public relations $x Education $z North Carolina
Public schools $z North Carolina
School employees

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