Data Mining: A Mature Technology In A Modern Economy

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Dwayne McSwain PhD, Associate Professor (Creator)
Appalachian State University (ASU )
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Abstract: Computer technology that enhances the intuitive and predictive quality of information is highly attractive to any enterprise seeking a sustainable competitive advantage. Data mining products have become an integral part of every business plan, providing a broad spectrum of reporting and statistical data analysis. The flexibility and applicability make for an appealing return on investment. This paper examines the dynamic nature of the technology along with its current and developing utility in the business environment.

Additional Information

McSwain, D. & Harper, B. (2007). "Data Mining: A Mature Technology in a Modern Economy." NC Docks permission to re-print granted by author(s).
Language: English
Date: 2007
Data mining products, information, business, enterprises, computer technology

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