Which came first, the project or the fundraising?

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Karlene Jennings, Executive Director of Library Development (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: One of the harder endeavors faced in a library is maintaining a balance between necessary projects and providing the funds to finance them. Ideally, discussions of funding and projects should go hand-in-hand, as each discussion is relevant to the other. However, this is not always the case. Donors may have preconceived notions about how they would like their generosity used. Similarly, a library's desire to raise capital may tempt it to accept gifts for projects that may not be part of their overall development plan. By including fund-raising at the beginning of a project, a library increases its chances of creating a successful action plan and balancing its financial and project priorities.

Additional Information

The Bottom Line, 17(3), 108-110
Language: English
Date: 2004
Fundraising, Libraries, Strategic planning, Financial management

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