An Exploratory Study On Consumer Perceptions Of Amazon Echo, Alexa, And Smart Speakers

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Cole Christopher Maita (Creator)
Institution
Appalachian State University (ASU )
Web Site: https://library.appstate.edu/
Advisor
G. David Shows

Abstract: The Internet of Things has become a compelling topic of the past decade. Smart Speakers, like Amazon Echo, have become a mainstream product over the past few years. By exploring the consumer perceptions of Amazon and these “Internet of Things” products, we can better curate the marketing mix to serve the needs and values of customers. Through an exploration of various demographics via an online survey, we sought to uncover specific perceptions of consumers in regards to Amazon Echo and Alexa, while also analyzing differences between these demographics so that Amazon can further understand how to create value for their customers.

Additional Information

Publication
Honors Project
Maita, C. (2018). "An Exploratory Study On Consumer Perceptions Of Amazon Echo, Alexa, And Smart Speakers." Unpublished Honors Thesis. Appalachian State University, Boone, NC.
Language: English
Date: 2018
Keywords
Internet of Things, Alexa, Amazon, Echo, Consumer

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