Expanding Into A Digital Space: Incorporating Digital Media Into An Integrated Marketing Plan To Increase Engagement And Exposure For A Local Non-Profit
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Jessica Kleean (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
- Advisor
- Sarah Hopton
Abstract: An in-depth look at the transition in the marketplace from a print-based to a digital platform. This transition is explored through both a theoretical and an applied aspect, in hopes of creating a full picture of this transition- specifically in regards to nonprofit organizations. The theoretical aspect is based in studying an organization's marketing decisions based on modern marketing principles through extensive market research. The applied aspect extends those efforts through a case-study exploring the current marketing practices of The High Country Food Hub and then creating digital assets that the organization might use in the future to expand their digital presence.
Expanding Into A Digital Space: Incorporating Digital Media Into An Integrated Marketing Plan To Increase Engagement And Exposure For A Local Non-Profit
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Created on 6/21/2018
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Additional Information
- Publication
- Honors Project
- Kleean, J. (2018). "Expanding Into A Digital Space: Incorporating Digital Media Into An Integrated Marketing Plan To Increase Engagement And Exposure For A Local Non-Profit." Unpublished Honors Thesis. Appalachian State University, Boone, NC.
- Language: English
- Date: 2018
- Keywords
- Digital Marketing, Non-Profit Marketing, Social Media Marketing, Engagement, Integrated Marketing Communications