Competitive strategy and performance measurement in the Malaysian context
- UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
- Dr. John Parnell, Belk Chair of Management (Creator)
- Institution
- The University of North Carolina at Pembroke (UNCP )
- Web Site: http://www.uncp.edu/academics/library
Abstract: The purpose of this paper is to contribute to a better understanding of competitive strategy and performance measurement in the Malaysian context by applying a modified version of Conant et al’s generic strategy scale and categorizing Malaysian firms along the Miles and Snow business strategy typologu.
Competitive strategy and performance measurement in the Malaysian context
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Created on 11/20/2017
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Additional Information
- Publication
- Management Decision Vol. 46, No. 1
- Language: English
- Date: 2008
- Keywords
- Management strategy, Competitive strategy, Performance management, Balanced scorecard,
Malaysia