Technology and Real Estate Brokerage Firm Financial Performance

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Gustav D. Jud, Retired (Creator)
Daniel T. Winkler, Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: This study investigates the impact of Internet usage on the financial performance of residential real estate brokerage firms using a database of over 1,700 observations. Factor loadings and a factor score for Internet usage are developed. The results show that Internet use is positively related to revenue and net income, and negatively related to net margin. In a second stage analysis, Internet use is found to be positively associated with franchise affiliation, affiliation with a referral/relocation network and firm size, while negatively related to firm age, single-office firms and location in the West and South (relative to the Northeast).

Additional Information

Journal of Real Estate Research Oct/Dec2005, Vol. 27 Issue 4, p409-426
Language: English
Date: 2005
Real estate, brokerage, Internet, technology

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