Small Business–Nonprofit Collaboration: Locally Owned Businesses Want to Take Their Relationships With Community-Based NPOs to the Next Level
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Olga Zatepilina-Monacell Ph.D., Assistant Professor (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
Abstract: This two-part, mixed-methods study explored how and why small businesses engage in both philanthropic and transactional partner-ships with community-based nonpro?ts (NPOs), and what business owners expect from their nonpro?t partners. Findings from focus groups and a survey indicate that U.S. small businesses (a) are interested in a higher representation on nonpro?t boards; (b) are more likely to support NPOs that focus on the local community’s needs; and (c) seek long-term, committed partnerships with NPOs to jointly address communal issues rather than one-time contributions or sponsorships. The study adds to the literature on nonprofit–business collaboration by applying the concepts of integrative (Austin, 2000) and communal (Cho & Kelly, 2014) relationships in the context of locally owned businesses and community-based NPOs rather than more commonly studied large corporations and national/international nonpro?ts. These ?ndings also offer practical recommendations for the leadership of community nonpro?ts interested in enhancing their relationships with small businesses.
Small Business–Nonprofit Collaboration: Locally Owned Businesses Want to Take Their Relationships With Community-Based NPOs to the Next Level
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Created on 1/12/2017
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Additional Information
- Publication
- Olga Zatepilina-Monacell (2015) "Small Business–Nonpro?t Collaboration: Locally Owned Businesses Want to Take Their Relationships With Community-Based NPOs to the Next Level" Journal of Nonpro?t & Public Sector Marketing vol. 27 pp.216-237 Version of record Available From www.tanfonline.com
- Language: English
- Date: 2015
- Keywords
- nonprofit-business collaboration, locally owned small business, community-based NPO, integrative partnership